Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology, such as computer hardware, software, electronics, semiconductors, internet, telecom equipment, e-commerce and computer services.
In a business context, the Information Technology Association of America has defined information technology as “the study, design, development, application, implementation, support or management of computer-based information systems”. The responsibilities of those working in the field include network administration, software development and installation, and the planning and management of an organization’s technology life cycle, by which hardware and software is maintained, upgraded and replaced.
Unisoft Informatics System is hiring experienced Core PHP Developer/ Web Developer for Noida Sector-15 location.
Our ideal developer should meet the following expectations:
- Comfortable with quick development lifecycles
- Willingness to work on new projects as well as maintenance of existing features
- Values simplicity and good user experience
- Willingness to work Under Pressure.
Experience: 1 year to 6 year
Salary: No bar for deserving candidate.
Call on 01204125869 or +91 9136747327 or Mail your resume to email@example.comfirstname.lastname@example.org to schedule your interview.
Unisoft Informatics is hiring Web Designer for Noida Location.
The desired candidate should have following skills:
*Expert in multiple design software like Photoshop, Dreamweaver, Illustrator
* Willing to work as both Layout designer and html coder.
Experience Required: Minimum 1 Year
Salary: No bar for deserving candidate
Call on 01204125869 or +91 9136747327 or Mail your resume to email@example.comfirstname.lastname@example.org to schedule your interview.
Email Marketing Campaign
We all want to earn millions by our online businesses but we don’t know how? We are doing lots of research and expenses to find customers by business directories, hooding, banners, references, etc.
Now, we are living in the 21st century and we should think in a different way. We should find a perfect solution that can’t take much time and produce a great result. I am talking about digital marketing; there are several key benefits of digital marketing, in we do with the right plan.
There is one key concept of digital marketing that is Email marketing campaigns. I hope, you have heard of email marketing campaign repeatedly on the internet, at business conferences, and during business marketing strategy meetings. Let’s write in detail.
What is an Email marketing campaign?
The email marketing campaign is an essential element of a digital marketing strategy. They direct sending a commercial message to targets a specific group of potential customers using email and build a relationship with prospects. An email marketing campaign can perform by sending a commercial message to a group of targeted customers, generally through email advertisement, sales email, sending promotional product details to regular customers, and awareness email for new products sales date, requests for business, or donation solicitation. It also helps to gather important customer data to promote business and help boost marketing ROI. Every digital electronic email helps to boost our business marketing and it is called an email marketing campaign. Email marketing campaign helps to encourage customer’s loyalty, trust in business product or services, company, brand, etc. An email marketing campaign is affecting the way to stay connected with customers, advertise and promote our business.
Types of an Email marketing campaign
1. Transactional Email
Transactional email is broadly based on customer’s action and relationship with the company. Transactional email is one to one direct emails to customers that contain information about an action they took directly. For example is an ecommerce, when a customer register, a notification email sent to individual customers, when a customer purchasing an item, the customer received item details like price and shipment details, order confirmation email, etc. Transaction email is sent to individual customers rather than a large list of customers. Transactional email primary purpose must be “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender”.
The primary purpose of transaction email is to convey information between customers and companies regarding the action triggered it. Transactional email provides an opportunity to engage customers.
Many email newsletter software’s offer transactional email support, which gives companies the abilities to include a promotional message within the body of transactional email.
2. Direct Emails
Direct emails marketing campaigns is a format of advertisement which allows businesses owner directly communicating with target customers through a variety of media which may be text, online ads, HTML based emails, banners, rich media like web-based ads rather than typical email messages.
3. Mobile email marketing
In the 21st century, email marketing generates huge amounts of traffic through smartphones and tablets. You access your mail, inbox, read and reply that called mobile email marketing. It targets potential customers and sends a text message, banners, promotion details in a group by social media software like WhatsApp, facebook, twitter. Peoples love their smartphones and tablet, with that, the use of mobile email is increasing and generate lots of traffics for business.
Inbound Marketing has broken the Traditional marketing concept. Traditional sales tactics like email marketing, direct call to customers and ads on TV are becoming less effective. Inbound marketing services attract visitors instead of interrupting them. Inbound marketing is an approach that has worked for almost all kinds of B2B and B2C businesses and companies.
How does Inbound Marketing Work?
Inbound marketing begins with a deep analysis, research, and understanding about who is your potential buyer and what information they would need while looking at your website for the services offered to them. With that understanding, you can create a proper plan and share valuable information that can involve blog posting, portfolio, infographics, video sharing, etc.
Merely crafting and publishing content will not help you to get generate sales. It needs a strategic approach to convert those qualified leads to buy your services or products.
Now, we should have a new effecting marketing plan to promote our business. Our inbound marketing strategies can help you to generate more leads and convert those leads into business. Our integrated marketing strategies bring together the best mix of whitehat SEO, digital and traditional marketing tactics to help you achieve your goals.
Before target to our customer, we should have a great responsive website with optimizing content, video, lead capture page that helps us to attract customer easily and get more business. Your website should be professional, based on modern technology that someone sets foot on your website.
Unisoft Informatics provides you a professional mobile friendly website design that would help your website to grow your business by CTAs to the unique needs of each visitor, lead and customer.
Search Engine Optimization Services
A clear understanding of SEO techniques is very necessary for the beginners in SEO as well as the company that wants to take SEO services for their website. If you are interested in making a career in search engine optimization, the first step is to know all the SEO techniques for website optimization.
My first post on this topic will help the beginners to get an overview of the SEO and if you are a company that is in a process to hire an expert to optimize the website of your business this would help you to make a clear understanding of what things should be asked before taking SEO services for your site.
With the growth of the Internet and Internet users digital medium has become very much important as well as competitive for any industry. For a single product or services, there is a number of companies and hence their website. So when a user makes a search for the particular product or services on the search engine, it is very necessary that your website should appear within 2-3 pages, as users hardly go to click after 2-3 pages. So here comes the need of optimizing the website. In simple language, SEO is a process to increase the visibility and ranking of a website on the search engine result page ultimately generating traffic to the website and converting the visitors in prospective leads for the business.
Steps involved in the optimization processor SEO tips and tricks are:
# Website analysis
# Competitor analysis
# Keyword optimization
# Title & meta tag optimization
# Content Optimization
# Image optimization
# Creating HTML sitemap
# Creating an xml sitemap
# Google analytics and Google webmaster account
# Google, Yahoo and bing link submission
# Google sitemap submission
# w3c validation
# robot.txt optimization
# Social bookmarking
# Article submission
# Press Release submission
# Blog writing
# Blog profile creation
# Classified ads posting
# Forum posting
# Social networking accounts
# Content promotion
These are the key steps of SEO tips for websites necessary for optimizing a site. To keep track of the progress of the work you should make an initial rank report, monthly rank report as well as the progress rank report. This is just the basics; I would describe the points mentioned here in the next post. Keep visiting Unisoft Informatics System to learn more about search engine optimization or you can request a quote for SEO services. Hire an expert from Unisoft Informatics.
Google has now officially announced that they have expanded displaying Twitter content in Desktop search result. In May Google had already begun displaying tweets in mobile search result. Google was experimenting with twitter content to display in desktop search result as well.
Now its officially been announced that Google will show tweets to all English language searches in desktop search results.
Google will show Tweets in a carousel in the main column of the organic search results and the tweets is shown when its relevant to the topic. Tweets is displayed in such a way that there is no need to click on it and the user don’t need to have a Twitter account.
Let’s see how much it’s gonna impact google ranking algorithm and local business owner.
To stay up to date with latest news and updates keep visiting our site.
What makes a good landing page design
Is it just about showing your product and services on the landing page which is needed for a good business landing page? Then what makes a good landing page design? It’s a very common and important question within the digital community that how to design a landing page that converts. Before giving tips for landing page design to make an effective landing page design, I would like to define a landing page first.
What is a landing page:
Let’s assume you are all set with your marketing plan. Your website is getting traffic from organic SEO, you have setup paid search ads on Google and Bing. Your social networking ads are also running. Now when people will click on your ads they will be redirected to a page that you have set as the destination URL. Your paid marketing ads have done their work, now it’s your landing page that should be able to engage your leads and make them convert. Unless and until your landing page is well designed considering your client perspective it won’t be able to convert. After all, it’s all about action your website visitors take rather than a huge no. of traffic only. Now the question is what makes a good landing page design? So here we go with the landing page tips.
Tips on how to create an effective landing page design:
- Create effective and engaging headline: Headline is the first thing visitors read on your landing page, so create your headline in an effective manner which will cater to the need of your visitors. If the headline is not attention- grabbing you will not be able to hold your website visitor for long. A typical visitor makes a decision within a few seconds when they land on any website whether he or she is at the right place or not. So don’t miss the chance and engage them with the effective headline.
- Clean, simple and attractive design: Everyone knows the value of look and feel for anything, so the same applies to your landing page design also. It should give your user-friendly experience with neat and clean, attractive design, color combination, and navigation. Don’t let your prospective customer bounce from the website due to untidy visuals. Put a high-quality image, videos on the site to give it a fresh look. Use a readable font and font size. Organize each and everything like image, content, and services in a manner that it is easily searchable to the visitor while navigating on different tabs or content.
- Tailor your landing page for individual audiences: First, learn the behavior of audiences coming from different channels. An audience from social media sites would be completely different from the one who is coming from PPC ads. Tailor your landing page to meet the need for a different kind of audience. Remember your goal is not all about showcasing your audience about your all services and products but to show them what they are looking for.
- Clear landing page Call to action: It is one of the most important elements of your landing page. The main aim of your landing page is to provide a gateway to the visitors to sign them in by taking the desired action. Call to action means what you want to make your visitors do. Maybe its Buy now, Request a quote, Call now, Schedule a consultation, etc.
- Make your contact form short: Many a while it has been seen that a long form with several fields to fill irritates your visitors and they move on to your competitor website in between filling the form. So make it as short as possible, after all, your client will definitely discuss everything with you in detail once you will set up a meeting. So never lose your leads due to the contact form issue.
- Mobile friendly landing page design: With the Smartphone market growing leap and bounce, the number of visitors from the mobile devices has also been increased drastically. Apart from that google mobile-friendly websites guidelines may cause bad SEO ranking on SERP. So the responsive landing page design is very much necessary.
- Trust signal and social status: Your past reputation, publicity, and client feedback play a vital role in building trust for your business. Use them a lot to win the trust of your visitor. Showcase testimonials from your past clients. Show them your social media likes, share, feedback, and rating so that they can know that your expertise.
Perhaps you are now aware of what makes a good landing page design. Now when you have a great landing page the final thing that will be ongoing is testing and tracking.
Looking for landing page design for your need? Hire expert web designer from Ubisoft.
Factors Choosing Local SEO Package
If you own a business, you are probably aware that when you look for local SEO packages, you are instantly bombarded with offers from a swarm of companies offering SEO services and promising you high-quality and long-lasting results. While it is true that there are some reputable businesses capable to deliver on their word, don’t just take them for it. You must be on the alert for certain signs that will aid you in your search for professional companies and allow you to avoid less than adequate offers. Here are some of these:
Be on the lookout for quality
If you are searching for a local SEO package, look for what a company has to offer by examining their main services such as optimization, research, link building, and content creation. A lot of companies offer three out of these four basic packages for SEO. If this is the case, they are probably trying to cheat on you. You should be after offers that cover all of these 4 essential services.
The next thing you should look for is the number of keywords they include in their research. If they provide content, it is a good idea to look for the number of words and the overall quality of the articles, how many keywords are involved in a campaign, what kind of link building is used and whether the service includes a technical optimization performed by a web developer.
Local SEO services and their value
The value of the services provided is another important consideration when choosing an SEO package. Just because you’ve discovered the cheapest deal doesn’t mean you should go for it. Examine not only the type of services a deal includes but also the actual quality of the work. The best provider of local SEO services will always ask for your specific goals and will inform you of how they think they can best aid you in meeting these goals.
Be vigilant for scams
It is advisable to watch out for scams when choosing between local SEO packages. Before deciding on any particular services for SEO, try to determine whether their promises are achievable. Can they provide proof that they are capable of securing particular results within a given timeframe? In most cases, SEO firms will tell you exactly what you want to hear in order to secure the deal.
Examine the contract thoroughly
The most professional and successful SEO firms will usually require you to sign a contract before any work begins. You must make sure you have read the terms and conditions of the contract carefully just to stay on the safe side of things, that these are the type of services you are paying for and that nothing has been left out by mistake.
The reason why many companies for SEO services offer local SEO packages is that they deliver greater value to their clients. If you have a local business, it is best to go for a local SEO package and thoroughly examine the company you hire prior to signing the contract.
Are you looking for an SEO package for your business? Hire our SEO expert. Schedule a free consultation here.