Email Marketing Campaign
We all want to earn millions by our online businesses but we don’t know how? We are doing lots of research and expenses to find customers by business directories, hooding, banners, references, etc.
Now, we are living in the 21st century and we should think in a different way. We should find a perfect solution that can’t take much time and produce a great result. I am talking about digital marketing; there are several key benefits of digital marketing, in we do with the right plan.
There is one key concept of digital marketing that is Email marketing campaigns. I hope, you have heard of email marketing campaign repeatedly on the internet, at business conferences, and during business marketing strategy meetings. Let’s write in detail.
What is an Email marketing campaign?
The email marketing campaign is an essential element of a digital marketing strategy. They direct sending a commercial message to targets a specific group of potential customers using email and build a relationship with prospects. An email marketing campaign can perform by sending a commercial message to a group of targeted customers, generally through email advertisement, sales email, sending promotional product details to regular customers, and awareness email for new products sales date, requests for business, or donation solicitation. It also helps to gather important customer data to promote business and help boost marketing ROI. Every digital electronic email helps to boost our business marketing and it is called an email marketing campaign. Email marketing campaign helps to encourage customer’s loyalty, trust in business product or services, company, brand, etc. An email marketing campaign is affecting the way to stay connected with customers, advertise and promote our business.
Types of an Email marketing campaign
1. Transactional Email
Transactional email is broadly based on customer’s action and relationship with the company. Transactional email is one to one direct emails to customers that contain information about an action they took directly. For example is an ecommerce, when a customer register, a notification email sent to individual customers, when a customer purchasing an item, the customer received item details like price and shipment details, order confirmation email, etc. Transaction email is sent to individual customers rather than a large list of customers. Transactional email primary purpose must be “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender”.
The primary purpose of transaction email is to convey information between customers and companies regarding the action triggered it. Transactional email provides an opportunity to engage customers.
Many email newsletter software’s offer transactional email support, which gives companies the abilities to include a promotional message within the body of transactional email.
2. Direct Emails
Direct emails marketing campaigns is a format of advertisement which allows businesses owner directly communicating with target customers through a variety of media which may be text, online ads, HTML based emails, banners, rich media like web-based ads rather than typical email messages.
3. Mobile email marketing
In the 21st century, email marketing generates huge amounts of traffic through smartphones and tablets. You access your mail, inbox, read and reply that called mobile email marketing. It targets potential customers and sends a text message, banners, promotion details in a group by social media software like WhatsApp, facebook, twitter. Peoples love their smartphones and tablet, with that, the use of mobile email is increasing and generate lots of traffics for business.