Why should you think to redesign your website?
You might be quite sure while designing your website for the first time, but when to redesign the website? You may think what’s the need to redesign your website when it’s already functional. I would like to share five points that would definitely make you in a position to think over your website redesign
1. Are you getting the result you want from your website?
We should have a business-oriented website that can directly speak to our customers about services or products and ultimately help in achieving your business goal. Analyze your website statistics to examine conversion rate i.e. visitors to lead and lead to customers. Are you happy with the result? Your website landing page should attract people, engage them to dig your website deeper and ultimately convert them to be your customer. If your website is not reaching your business goal it’s time to start thinking.
2. Is your website mobile-friendly?
Now a day’s a considerable percentage of the website visitors is from the mobiles or tab. So it is very necessary that the website can be viewed on all modern devices including smartphones, tablets, laptops, desktop, etc. If your website is not mobile friendly, chances are that you are losing a number of leads. By incorporating responsive design to your website you can reach a larger number of audiences.
3. Is your content management system or website technology up to date?
The web world and technology always keep changing. The technology that was new and advanced a few years ago might be out of date today. It may cause several limitations as new features become desirable. So if your website is not in pace with the recent trend and technology, it’s time to give a revamp rather hampering your business.
4. Are your competitors ranking high, pushing you down in search?
If you were ranking high but now your competitors have made some changes that improve their ranking substantially and end up pushing you down in searches, it’s time to start working on your site. If you are not on the top of the SERPs because of your competitor, you should start making some SEO adjustments to your site.
5. Is your business focus changed?
The business goal keeps changing over time. So with the change in your goal, the website also needs changes. The new technology can help you shift focus and expand into different areas. It’s the need of time to capitalize on Social media, online review sites, lead management system, etc. if it is not present in your site.
Your website should be in a state of constant improvement as your business grows and technology changes. Now you have gone through all five points. This would help you decide whether you need to revamp your website or not.
Hire your expert from Unisoft Informatics for more details or Website Redesign Service.